Collectively
Collectively is a leadership strategy firm — helping leaders, managers and systems become more adaptable and effective, even in seasons of rapid growth. After years of helping other businesses navigate what she calls the Growth Crunch™, founder Molly was faced with her own growing pains. As the company expanded, the Collectively brand needed to evolve in order to convey the trusted expertise and proven process of its coaching team and services.
SCOPE:
Visual Identity
Logo Suite
Illustration
Website Design
Motion Design
Presentation Template
Proposal Template
Guided by Collectively’s powerful framework and personal approach, we developed a bold and inviting new visual identity system that authentically captures their mission.
Starting with strong typography that reflects Collectively’s confident and steady voice, we developed a bold logo suite — with a powerful wordmark and an overlapping brandmark that represents collaboration and synergy. We paired this with hand-sketched illustrations, showing the gritty rigor of the process in a way that potential clients can easily identify with. The added depth of a gridded background evokes a blueprint for possibility.
And finally, color. The palette is warm and inviting with a punch of orange, and grounded in a deep navy blue. It all comes together to convey an intuitive, humanity-first approach coupled with bold and proven expertise.
