GDUSA Branding + Identity Programs Award Winner 

Sol Bodega

Sol Bodega is a female-owned, full-service wellness company offering herbal teas and coaching to those seeking holistic alternatives for healthy living. A soulful and radiant brand providing accessible holistic support, Sol Bodega came looking for a visual identity that expressed those core traits. Inspired by the accessibility of the bodega from her roots in the Bronx, founder Antoinette wanted to position her brand as a one-stop shop for wellness.

Photography by Robin & Sue

Visual Identity System
Logo
Color Direction
Typography
Packaging
Website Design
Social Media Templates

Confident, warm & caring.

Beginning with a workshop to define Sol Bodega’s brand intentions, adjectives like energetic, vibrant, sincere and approachable provided definition for the visual direction.

Wanting to be set apart from the typical organic, leafy visuals of the holistic scene, we created a clean and geometric identity including a hand-built typeface for Sol Bodega that exudes confidence and radiates warmth — positioning the brand as a guiding light to better health.

7 Layer Studio exceeded my expectations of working with a branding company. I enjoyed the whole process of seeing the vision come to fruition. My thoughts and views were always honored and respected, and I felt supported and able to reach out with questions, changes and thoughts.

— Antoinette Roman, Founder of Sol Bodega