Far Brook School

Far Brook School is a private, progressive day school in Essex County, New Jersey, serving students in nursery through eighth grade. We provided strategy and creative direction for the school's programs and campaigns, elevating the brand to portray their joyful approach to experiential learning.

Photography by Kristine Foley

Campaign Direction
Campaign Messaging
Art Direction
Naming
Print Materials

With a 75-year history of fostering a creative and joyful learning environment, Far Brook brought us on to expand their legacy brand to capture their unique values and vibrant programs.

In 2021, we provided strategic positioning and creative direction for the annual Far Book Fund fundraising campaign. It was a unique year coming out of the pandemic, and they wanted to put forward a compelling message with a strong, optimistic tone to drive engagement.

We designed and developed the campaign around "Faces of the Future" — focusing on beautiful, powerful images of the school’s enrolled students. This project set the tone for what has become an impactful creative partnership, breathing new life into the Far Brook brand while grounding it in the core values of joy and individuality.

We have since built out the Far Brook School brand to reflect the growth of their programs and enrollment — elevating the typography, incorporating vibrant color and building on existing brand elements. We created the branding for their inaugural Summer at Far Brook program, which exceeded all enrollment and income projections, as well as the name and design for June Jam, an outdoor concert and fundraising event. And as they approached their 75th anniversary, we developed a logo and collateral to mark the milestone.