2nd place NJ aD Club & American Graphic Design award Winner
GOOD BOTTLE REFILL SHOP
New Jersey’s first zero-waste refill shop. Designed to reflect a fresh and optimistic vision for sustainable living, the friendly brand identity for Good Bottle Refill Shop speaks to a world less encumbered by waste. Now with two storefronts in New Jersey, Good Bottle offers a sustainable way to shop for high quality products for your home.
Photography by Live Love Lens Photography
SCOPE:
Visual Identity
Custom Illustration
Pattern
Packaging Design
Signage
Website Design
Environmental Design
As advocates for climate justice and sustainability, we were proud to collaborate with New Jersey’s first zero-waste refill shop on a project that would have positive, long-term local impact.
In additional to a clean and bright feel, Good Bottle needed a brand identity with a robust visual language that could complement the variety of products offered in the shop and extend to packaging and environmental design.
Clean, bright & optimistic.
Every detail from color palette to typography pairings to custom iconography was selected to reflect Good Bottle’s vision for a cleaner, brighter, and more mindful future for us all.
“The team at 7 Layer Studio is thorough, professional and so much fun to work with. They exceeded my expectations.”
— Deanna Taylor Heacock, Founder of Good Bottle
