gdusa branding + identity programs award winner

INTO THE WONDER

Founded by educators out of the Tribeca Community School, Into the Wonder is a subscription box that gives families the tools to engage their children in inventive play and hands-on learning. From carefully crafted brand messaging and tagline to custom illustrations and packaging, Into the Wonder’s brand identity captures the magic of childhood curiosity that leads to unbounded expression.

Naming
Messaging
Visual Identity
Custom Illustration
Packaging
Social Templates
Website Design

A box of unexpected collections to excited unbounded expression in your little ones, Into the Wonder provides everything you need to bring your child’s inspiration into bloom.

Optimistic, sincere & educational.

Creating a trusted resource for early childhood learning to champion possibility and activate wonder for children and parents required us to let go of our adult standards of perfection.

Inspired by nature and imperfect lines, we sunk into a more grounded color palette and hand-drawn, whimsical illustrations. From there the characters started to jump out at us and childhood joy was found.