Moon Mother Botanicals
Moon Mother Botanicals is a Colorado-based, woman-owned company offering a line of organic herbs and oils formulated to nourish fertility and sooth during labor and delivery. Honoring the cycles of womanhood, we set out to craft a name, brand voice and visual identity system which leaned into a feminine look that is both earthy and refined.
SCOPE:
Visual Identity System
Naming
Logo
Color Direction
Typography
Iconography
Packaging
The Moon Mother Botanicals visual identity captures the vision of its founder who has set out to nourish modern fertility - naturally.
Feminine, refined & crafted.
A sophisticated wordmark sits among an earthy color palette and delicate illustrations, while touches of whimsy through product naming and messaging bring a sense of nurturing comfort.
"The 7 Layer Studio team is incredibly talented, and completely got the look I was going for for my rebrand… They delivered exactly what I was imagining."
— Ariele Myers, L.Ac., Founder of Moon Mother Botanicals
