Neighbors Wine Shop
At Neighbors Wine Shop, it starts with a passion for creating experiences. With a look that is bright, modern and occult, their new brand identity honors the human experience around the ritual of the pour. Just like the selection at Neighbors, the brand seeks to rise above old conventions of quality and lean into the magic of unexpected details. Every element is designed to elicit mystery and delight that keeps you coming back for more.
SCOPE:
Visual Identity System
Verbal Identity
Tagline
Logo
Color Direction
Typography
Iconography
Neighbors Wine Shop is owned and operated by husband and wife partners with a passion for artisanship and a vision to build a community of curious drinkers. Committed to sustainability and passionate about the story behind each bottle, they are redefining the canons of quality in pursuit of pours worthy of your table.
Vibrant, modern & mysterious.
We combined classic occult symbols with an image of a firefly, which is a known indicator of healthy soil and sustainable farming practices. From there, we selected a color palette that contrasts warm, earthy tones with bright neons, and established a tone of voice that is playfully cryptic.
Neighbors is not just a highly curated collection of natural wines, craft beers and spirits, but also a place where each person is woven into the story, from the soil to your wine glass. Whether visiting the downtown South Orange storefront or shopping online, we know you'll feel it too.
