Bigwig
Bigwig is a collective of business owners empowering one another to achieve personal and professional growth. This visual identity for Bigwig is confident, colorful, and energizing. B is for balance, business, and bravery. The bold typeface and invigorating palette capture the multitudes of businesses that thrive within the collective.
SCOPE:
Visual Identity
Brand Concept
Art Direction
Grounded, bright, and bold.
The Bigwig brand is an extension of its members; a collective of creative businesses with big dreams setting new standards for community, business, and the relationships that are born from them. The ultimate combination of confidence and vulnerability.
Photography: Day19
Bigwig was founded to bring together local business owners to share ideas, learn from each other, and support one another's business plans through monthly meet-ups with outstanding speakers.
Photography: top left, Danielle St. Laurent, top right, Lee Seidenberg Photography
Case Studies
CollectivelyProject type
Foundation for Morristown Medical CenterProject type
The ChatterboxProject type
Harlem AcademyProject type
South Orange Public LibraryProject type
Mojo BotanicaProject type
Beth Palmisano, MD, LAcProject type
Wisdom of the WombProject type
Neighbors Wine ShopProject type
Temple B'nai JeshurunProject type
Liv BreadsProject type
Far Brook SchoolProject type
Sol BodegaProject type
Golda Och AcademyProject type
Good BottleProject type
Into the WonderProject type
Pickett's Village BarProject type
The Core PlaceProject type
WildlyProject type
Idea SpaceProject type
LavanilaProject type
WagsyProject type
KidcabooProject type
Shearer CottageProject type