Beth Palmisano, MD, LAc
Beth Palmisano, MD, LAc is a physician acupuncturist helping patients achieve better health in a natural and holistic way. With a unique perspective from both Western & Eastern medicine, she needed a visual identity to capture her modern approach to acupuncture.
SCOPE:
Visual Identity
Art Direction
Illustration
Logo Suite
Website Design
Social Media Direction
The Beth Palmisano brand balances professionalism and intelligence with compassion and warmth. We designed a series of illustrations featuring soft curves and botanical shapes, loosely alluding to the body and acupuncture instruments. The soft and earthy color palette paired with a feminine and sophisticated typeface creates a look that is both upscale and approachable.
We then carried the new brand into an uncluttered and inviting website. Starting with a user flow and wireframes to strategize the structure and navigation, the resulting design thoughtfully serves the client's goals and the user's experience.
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