Mojo Botanica
Mojo Botanica is an NJ-based cannabis grower and distributor, offering gummies, vapes and pre-rolled joints to their creative and community-oriented audience. They tasked us with developing a vibrant and playful brand and packaging system, aligning with their vision to evangelize cannabis as a source of happiness, inspiration and holistic wellbeing. Longtime believers themselves, founders TJ and Ankur had been working since its legalization in 2021 to establish a cannabis brand born and raised in the Garden State.
SCOPE:
Visual Identity
Art Direction
Illustration
Logo Suite
Packaging
Social Media Direction
With the tagline “Spark your Mojo” as their rally cry, the brand draws on the ways people tap into creative inspiration, and aims to facilitate those experiences through their product line. Combining an energizing color palette with a playful logo suite and a unique illustration style, the visual identity is designed to appeal to creative thinkers who use cannabis to “spark their mojo”.
Picasso-inspired illustrations make up the core visual language of the brand. Drawing on the renowned artist’s radical and experimental style, we illustrated several scenes of interconnected faces. The scenes represent the varied experiences offered by the different strains, and highlight the connective energy of passing a joint or sharing a gummy with friends.
