Wisdom of the Womb
Wisdom of the Womb is a Colorado-based, woman-owned company offering a line of organic herbs and oils formulated to nourish fertility and sooth during labor and delivery. Honoring the cycles of womanhood, we set out to craft a brand voice and visual identity system which leaned into a feminine look that is both earthy and refined.
SCOPE:
Visual Identity System
Logo Suite
Color Direction
Naming
Typography
Iconography
Packaging
The Wisdom of the Womb visual identity captures the vision of its founder who has set out to nourish modern fertility - naturally.
Feminine, refined & crafted.
A sophisticated wordmark sits among an earthy color palette and delicate illustrations, while touches of whimsy through product naming and messaging bring a sense of nurturing comfort.
"The 7 Layer Studio team is incredibly talented, and completely got the look I was going for for my rebrand… They delivered exactly what I was imagining."
— Ariele Myers, L.Ac., Founder of Wisdom of the Womb
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