The Chatterbox
A playspace for the modern family, The Chatterbox is a comfortable, creative local spot for friends and neighbors to gather, chatter and play. It’s an easy family activity for the big moments and the everyday, with a simple vision of capturing the joy of childhood together. Founders David and Arielle came to us with dreams of inspiring authentic connection for modern families like theirs, and we helped them bring their vision to life with a welcoming name, joyful brand messaging, and a vibrant visual identity.
SCOPE:
Naming
Verbal Identity
Visual Identity
Art Direction
Illustration
Logo Suite
Print Design
Social Media Direction
Beginning with competitor research and an in-depth discovery workshop, we established brand values to guide naming and brand messaging. From a thoughtful selection of names, The Chatterbox was chosen — evoking a fun, lively and social atmosphere and setting the tone with a welcoming, joyful and collaborative voice.
The playspace for the modern family.
Designed with the whole family in mind, The Chatterbox is a place where wild imaginations are encouraged, and parents are happy to hang out knowing their kids are engaged in enriching play. With that in mind, it was important that the brand appeal to kids and adults alike. Welcoming all to gather, chatter and play.
Whimsical illustrations combined with vintage-inspired type create a nostalgic feeling of childhood wonder and outdoor exploration, with a bright and broad color palette to indicate a fresh future and inclusiveness. Badges inspired by the scouts capture the American values of teamwork, community, and outdoor adventure.
